puma x awake . pumatrac

PumaTrac is a bespoke training partner, with workouts led by celebrity trainers and athletes such as Lewis Hamilton and Virat Kohli.

awake team

1 designer

1 product manager

1 creative director

puma team

1 product owner

1 user researcher

10+ engineers

impact

  • 128,465 monthly active users

  • 262,553 downloads in the first 3 months

  • 49.8% of users spend 10-30 min on the app - showing that they are engaging with the workouts

my role

  • collaborated with team to establish product concept and design direction

  • executed on design direction

  • advised user researcher on research goals

  • collaborated with Puma brand team to ensure that visual language of PumaTrac is consistent to the greater Puma image

background

PUMA came to Awake looking to create a community for those who not only care about fitness but also the PUMA lifestyle. We proposed PUMATRAC, a bespoke training partner when you need one, and a connector to the people in the PUMA Tribe who think, act and train as you do.

wearable experience

PumaTrac is available on mobile as well as wearables. The wearable version of PumaTrac was designed as an extension of the mobile app, which embodies the philosophy of starting runs and workouts with just one tap. This makes every aspect of the experience easy, seamless and as straightforward as it can be.

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